Europris is Norway’s largest discount variety retailer by sales.

The group offers its customers a broad range of quality private-label and brand-name merchandise across 15 product categories:

  • Personal care
  • Groceries
  • Laundry and cleaning
  • Clothes and shoes
  • Hobby & office
  • DIY
  • Travel, sport and leisure
  • House and garden
  • Electronics
  • Confectionery and snacks
  • Pet food and accessories
  • Carpets and home textiles
  • Kitchen
  • Storage
  • Candles and interior

It delivers a unique value proposition for shoppers by offering a broad range of quality merchandise at low prices in destination stores across Norway.

The group’s merchandise is sold through the chain, which comprises a network of both directly operated stores and franchise stores throughout Norway. Europris stores are designed to facilitate a consistent, easy and efficient shopping experience with a defined layout and "store-in-store" concept.

The group centrally manages the chain’s range of merchandise, which results in a consistent array of products in each category at both directly operated and franchise stores.

E-commerce solutions are offered, with a broad range of products available for both home delivery and click and collect in the stores.

Europris employs a low-cost operating model with attention concentrated on efficiency across the entire value chain from factory to customer. It aims to maintain a low cost base through optimised and efficient sourcing, logistics and distribution processes.

The group’s experienced procurement team purchases large volumes of goods, which are principally sourced directly from suppliers in low-cost European and Asian countries. High-quality sourcing operations are central to the group’s value proposition.