Europris is Norway’s largest discount variety retailer by sales, featuring 283 stores throughout the country where 260 are directly owned by the group and 23 operate as franchise stores. The head office is located in Fredrikstad, while the logistics center is in Moss.

The group offers its customers a broad range of private-label brands and brand name merchandise across a wide range of product categories. Cleaning supplies, pet food and accessories, storage boxes, confectionery and snacks, candles and interior and seasonal items are defined as top-of-mind destination categories.

In May 2024, the group took full ownership of the Swedish discount variety retailer ÖoB, which consists of a network of 94 stores in Sweden. This is an important strategic milestone on the path to creating a Nordic champion in discount variety retail.

In addition, Europris has a 100 per cent stake in Lekekassen (Toy Space), and 67 per cent stakes in Lunehjem, Strikkemekka (Yarnmania) and Designhandel. These are specialised e-commerce stores, concentrating on toys, DIY and interior.

The group’s vision is to be the preferred choice for customers seeking convenient, smart and affordable shopping experiences. A key strategic focus area for Europris is acting responsibly, placing a strong emphasis on social and environmental initiatives. The ambition is to be recognised as a responsible and preferred retailer providing sustainable and affordable products for everyone.