Europris is Norway’s largest discount variety retailer by sales, featuring 288 stores throughout the country where 267 are directly owned by the group and 21 operate as franchise stores. The head office is located in Fredrikstad in Norway.
The group offers its customers a broad range of private-label brands and brand name merchandise across a wide range of product categories. Cleaning supplies, pet food and accessories, storage boxes, confectionery and snacks, candles and interior and seasonal items are defined as top-of-mind destination categories.
In May 2024, the group took full ownership of the Swedish discount variety retailer ÖoB, which consists of a network of 92 stores in Sweden. This is an important strategic milestone on the path to creating a Nordic champion in discount variety retail.
In addition, Europris has a 100 per cent stake in Lekekassen (Toy Space) and 67 per cent stakes in Strikkemekka (Yarnmania) and Designhandel. These are specialised e-commerce stores, concentrating on toys, yarn and interior.
The group’s vision is to be the preferred choice for customers seeking convenient, smart and affordable shopping experiences. A key strategic focus area for Europris is acting responsibly, placing a strong emphasis on social and environmental initiatives. The ambition is to be recognised as a responsible and preferred retailer providing sustainable and affordable products for everyone.
Investment highlights
1 Clear market leader in a growing market segment
2 Strong track record with over 30 years of consecutive growth
3 Well managed with proven ability to adapt to changing market conditions
4 Clear operational and financial strategy
5 Committed to profitable growth and cash distribution